Another boycott target

Americans boycotting Target and Bud Light has had an impact, causing both companies to lose billions of dollars in sales and market caps. Moreover, causing them to hide their support—not end it, but move it out of the public eye. These companies are still donating hundreds of thousands of dollars to LGBTQ+++ organizations to fund their efforts in targeting children. Another company to add to the list is NIKE. The popular sports apparel company not only partakes in boosting the Chinese slave labor practices, but also is a strong supporter of the LGBTQ+++ agenda. NIKE even has an online toolkit to explain all the various sex terms and how to be an advocate for LGBTQ+++ in sports and at schools.

Under the “Be True” branding, NIKE offers various “gender affirming” clothing articles promoted by athletes. NIKE posts on its website: “Be True is part of Nike’s broader commitment to the LGBTQIA2S+ community which focuses on recognition, advocacy, inspiration and education through community grants, employee engagement, storytelling, and product collections.” For example, the NIKE website promotes a new “We see you always, in all ways. The eye-catching design of Be True’s latest collection uses the artwork of trans man and artist Xavier Schipani to illustrate the euphoric feeling and joy of being free to express who you are.” This support by NIKE is nothing new.

For example, in 2019, NIKE partnered with OUT Memphis by sponsoring a Queer Youth Field Day. The advert for the event boasts: “Our goal is to offer a fun, safe and supportive environment for all LGBTQ and Ally youth ages 13-25 to be active and have a chance to meet other like minded youth. In addition to the games we will be playing, there will be food, music, awards and resources available for youth. The first 80 individuals to pre-register are guaranteed a Nike swag bag! Come OUT and join us for a fabulous day!” The online flier came complete with a question and answer link and sign up forms for kids as young as 13. To be fair, NIKE is offering all this under the mantra of inclusivity—that, as NIKE says “All identities, bodies, and communities have the right to pursue their health and wellness goals safely, without concern or judgment.”

Notwithstanding, NIKE is still targeting children and is partnering with the most radical and extreme LGBTQ+++ organizations—Human Rights Campaign, GLESN, and GLAAD—all of which target kids in school. GLESN promotes “transition” of minors without parental knowledge. Breitbart reports that NIKE has given some $600,000 to these groups to push their agenda in schools and communities. Psalm 127:3-4 says, “Children are indeed a heritage from the LORD, and the fruit of the womb is His reward. Like arrows in the hand of a warrior, so are children born in one’s youth.” It’s a sad state of affairs when adults, corporations, schools and the government are slinging arrows at children rather than protecting them from predators.


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Bill Wilson